Our Story, Our Purpose.
Recentred Africa didn’t emerge from a strategic planning session heavy on jargon and light on soul. It sparked from a shared, deep-seated frustration. A frustration with the relentless tide of simplistic, often damaging, narratives about Africa - stories that flatten complexity, ignore agency, and perpetuate harmful stereotypes. We saw the ‘poverty spectacle’, the ‘benevolent outsider’ narrative, the glossing over of inconvenient truths. We knew, fundamentally, that a more ethical, more human, more truthful way wasn't just possible, it was necessary.
Our core belief is simple: Storytelling shapes our understanding of the world and each other. It’s powerful. And it demands respect. We founded Recentred Africa to wield that power responsibly, partnering with purpose-driven organisations to amplify authentic voices, challenge preconceptions, and champion narratives grounded in dignity. As Our Compass guides, we're here to recentre the story.
More Than Stories. A Shift in Perspective.
Our mission cuts deeper than just producing content. We are committed to:
Crafting Exceptional Narratives: Producing outstanding, ethically grounded stories (visual, written, audio) across the African continent that illuminate the diverse realities, resilience, and innovation of its people and cultures. We seek depth, not just documentation.
Transforming the Process: Actively challenging and changing how stories are gathered and shared. This means moving decisively away from extractive, top-down methods towards genuine Listen. Gather. Weave. – a process built on profound listening, collaboration, and an unwavering respect for the people whose stories we are privileged to help tell.
We are not interested in being just another vendor fulfilling a brief. We seek to be partners in understanding, collaborators in change. Forget the tired tropes; let's uncover the richer, truer narratives, together.