Our practice is a philosophy in three acts.
Listen.
We park our egos and genuinely hear.
Gather.
We absorb the details, raw and unfiltered.
Weave.
We find the thread the story wants to follow.
This is the discipline we apply to every project.
It comes to life in two interconnected spaces:
The Studio, where we craft stories, and The Lab, where we deepen our understanding of them.
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The Studio.
This is where our philosophy meets precision craft. The Studio is where we bring stories to life through our core services: photography, videography, and audio production. It is our space for world-class execution.
The Lab.
This is where our philosophy meets relentless curiosity. The Lab is our space for psycho-social exploration, community engagement, and developing the participatory methods that ensure our stories are not just seen, but felt.
Case-in-Point:
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Case in Point: The Najali Project.
Most conversations about Gender-Based Violence (GBV) begin with a script. They are well-intentioned, data-driven monologues that speak at men, outlining their role as perpetrators and prescribing solutions. But what if that very approach, however logical, was part of the problem? What if it created a wall of defensiveness that prevented any real conversation from ever starting?