Our practice:
Curiosity, applied.
Our practice comes alive where listening, craft, and responsibility meet. It’s how curiosity becomes action, how our values engage real constraints, and how stories move from intention to impact.
the shape of our practice
We approach every project as a shared inquiry.
That means slowing down, asking better questions, and building trust before building narratives.
Our practice is not neutral. It is shaped by context, power, history and people. We design our engagements to respect that complexity rather than flatten it.
The Three Acts
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Listen.
Orientation before execution.
Listening in our practice means more than interviews. It includes contextual research, ethical framing, and early conversations that define the purpose, boundaries and responsibilities of the work.
This is where we understand:
- why the story matters,
- who it affects,
- what must be handled with care.
We do not rush this stage. Everything else depends on it.
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Gather.
Collaborative story-finding.
Gathering is a shared process. We work alongside participants, not over them. This includes photography, film, audio, observation, archival material and lived experience.
We prioritise:
- consent over convenience,
- depth over volume,
- multiple perspectives over singular narratives.
The goal is not content - it’s understanding.
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Weave.
Craft with accountability.
Weaving is where narrative clarity emerges. This is careful, iterative work: shaping material into a form that is honest, coherent and purposeful.
We refine without distorting.
We clarify without simplifying.
We remain accountable to the people within the story.
This is where curiosity meets craft.
This is the discipline we apply to every project.
It comes to life in two interconnected spaces:
The Studio, where we craft stories, and The Lab, where we deepen our understanding of them.
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The Studio.
Where inquiry becomes execution.
The Studio is our making space. Photography, film, writing and audio production shaped through patience and precision. This is where stories take form, guided by everything we have learned through listening.
The Lab.
Where inquiry deepens.
The Lab is where we examine how stories function, how participation reshapes narrative power, and how ethics and impact can be designed rather than assumed. Research, frameworks and participatory programmes live here.
who this practice is for
Our practice works best with partners who value depth over speed and trust over spectacle.
We often collaborate with:
NGOs and civil society organisations,
foundations and cultural institutions,
community-led initiatives,
brands seeking thoughtful, human storytelling.
If a project requires quick extraction or pre-written conclusions, we are likely not the right fit. That honesty protects everyone involved.
Case-in-Point:
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Case in Point: The Najali Project.
Most conversations about Gender-Based Violence begin with scripts and assumptions.
Najali began with a different question: what if listening to men, without accusation or performance, created space for real accountability?
By reframing the narrative entry point, the project opened conversations that standard approaches often shut down.