How We Practise Principled Storytelling
Process Matters.
Listen. Gather. Weave.
Compelling stories rarely emerge from shortcuts. And ethical stories never do.
Too often, the process is reduced to a checklist, a rushed extraction, or worse, an afterthought. That’s not us.
Listen. Gather. Weave.
That isn't just a catchy phrase for us; it’s the practical embodiment of our Compass. It’s built on rigorous ethical consideration, deep collaboration, and an unwavering commitment to craft.
Forget the 'hit-and-run' content mission; we invest the time, care, and critical thinking required to build trust and tell stories responsibly.
Our method in motion.
This isn't a rigid formula, but an adaptable framework ensuring ethics, quality, and collaboration guide every step. It’s how we turn the principles of Our Compass into tangible action.
Listen.
Immersion. Research. Ethical Scaffolding.
This is the foundational stage. It involves deep immersion in the subject matter, extensive background research, initial sensitive conversations to build trust, identifying key stakeholders, and meticulously mapping the ethical landscape using Our Compass as our guide. We define the 'why' collaboratively and establish the terms of engagement based on mutual respect. Less 'kick-off meeting', more 'shared journey planning'.
Gather.
Responsible Story-Finding & Collaborative Input.
Once trust is established and the ethical parameters are clear, we begin the careful process of gathering the narrative elements – through interviews, observation, visual recording, archival research, always prioritising participant dignity, safety, and comfort. This is collaborative story-finding, focused on capturing authentic experiences and diverse viewpoints, resisting the urge to impose external agendas or seek out pre-conceived soundbites.
Weave.
Synthesis, Crafting, Ethical Verification.
Here, artistry meets responsibility. We meticulously synthesise the gathered insights and materials, skilfully weaving together visual, textual, and audio elements to construct a narrative that is compelling, nuanced, and truthful. This is iterative and often involves participant feedback loops for verification and validation, ensuring the final piece resonates authentically and ethically. We polish, refine, and ensure every element contributes meaningfully to the story's purpose and integrity, avoiding anything that feels manipulative or sensationalised.