Integrity: This isn't just a word for us; it's our operational bedrock. It means rigorous honesty, transparency in our methods (Our Process), and accountability for our impact. It’s the promise that underpins every guiding principle in Our Compass.

Respect: We approach every person, community, culture, and narrative with profound humility and deference. Dignity is paramount, always.

Collaboration: We believe expertise includes knowing when to listen. True partnership, co-creation, and ensuring agency for story participants are central to our way of working.

Impact: We craft stories designed not just to be seen or heard, but to genuinely shift perspectives, deepen understanding, and contribute positively to the goals of our partners and the communities involved.

Cultural Fluency: We commit to continuous learning, cultural humility, and navigating diverse contexts with sensitivity, avoiding harmful generalisations and respecting local nuances.